Think about the last time that you conducted a search using Google. When the list of search results came back, you may have noticed several listings at the top of the page that had the word “ad” printed under them. These text-based ads, which are designed to blend in with the natural search results, are paid search advertisements that were purchased through Google Adwords.
Adwords is Google’s advertising platform. There are several different types of advertisements available. Along with paid search advertisements, the system also provides advertisers with an opportunity to purchase display ads, video ads, or in-app ads.
The price of the advertisement is determined by how competitive the keyword is. Multiple advertisers bid on the same keyword. As the popularity of the keyword increases, so does the price for the top advertising positions.
The key to success with AdWords is to choose the right keywords for your advertisement. If you choose a keyword that is too general, you can wind up wasting a lot of money. Because Google gets so much traffic, it is easy to blow through your entire advertising budget in a matter of minutes if you choose a high-traffic word or phrase to bid on.
Although it may seem like a lot of traffic would be a good thing for your site, it actually depends on the quality of the traffic. If the keyword that you bid on is too general, it will be hard for you to convert the people who click on your advertisement into buyers.
For instance, if your company sells cameras, you should avoid bidding on the general search term “camera”. It is too hard to know what people are looking for when they type in something that general. Are they hoping to buy a camera? Do they want to learn more about the history of cameras? Do they need help fixing a problem with their camera? You could wind up wasting a lot of money advertising to people who aren’t actually in the market to buy a camera.
A much better option is to bid on keyword phrases that clearly show the person’s intent. For instance, bidding on a phrase such as “buy Sony mirrorless camera” is a much better option. With that search phrase, you have an extremely clear idea of what the person is looking for. That means that you can use your advertisement to direct them to a page that contains the exact products that they are searching for, helping to increase your chances of making a sale.
You can also purchase display ads through the program. These ads show up on websites as banner ads or text-based ads. Through the program, you can also place advertisements at the beginning of videos on YouTube and can purchase ads that will show up in apps that people install on their mobile devices.
All in all, Google AdWords offers a comprehensive advertising experience for businesses. There are many different ways that you can use the service to promote your company and gain new customers.
Building a website is important for any business, but many people find that generating traffic is much harder to do. There are many ways that you can get traffic to your website, but some methods are better than others. It is important that you know what some of the best ways to get traffic will be and how long you will have to wait to see the results.
The best way to generate traffic for your website is to have a good SEO strategy in place. SEO or search engine optimization will provide you with organic traffic and you can target the traffic as much as you want. However, you will need to follow certain steps to create and implement your strategy. You will also need to be aware that it can take months to see the fruits of your SEO labors.
SEO is the process that helps you rank on the search results for specific keywords or phrases. There are a number of aspects of SEO that you have to be aware of and they include on-page, off-page and technical SEO. All of these aspects need to be looked at and you need to take the time to implement them correctly. If you use black hat techniques or incorrectly implement your strategy, the search engines may penalize your website and this will make it harder to get traffic.
On-page SEO relates to the content on your website and how informative it is to the user. Off-page SEO relates to the external links that your website has and the overall online reputation of your website. Technical SEO relates to the coding, ease of use and navigation of the website.
Social media is a part of daily life and you need to leverage this to get traffic to your website. There are a number of ways that you can do this and you need to consider using one or all of these methods to get the most of social media. The first step that every website and business should do is create a presence on social media platforms.
There are certain platforms that you should be on such as Facebook and Twitter. These are large platforms that everyone can use, but there are smaller ones which you should consider depending on your niche. If you offer professional services, you need a presence on LinkedIn and if you are in a visual niche you should look at Pinterest and Instagram. You should also take the time to think about which social platform your target audience uses and create accounts on them.
Another method that you need to consider is to leverage social influencers. A social influencer is a person in your niche who other people respect and listen to. If you have a fashion website, a social influencer will be a fashion blogger with a large following. Creating a working relationship with influencers is important and when these influencers mention your products or website, you are going to get a boost to your traffic.
If you need to get traffic to your website quickly, you should consider paid adverts. There are a number of platforms that you can use for this and you need to consider which would be best for your business. Paid search adverts are one option and another will be paid adverts on social media.
It is important to note that you need to be careful when it comes to paid adverts. It is very easy for the costs to run away with you and you need to be aware of this. Some advert platforms will charge you a set amount per click while others will charge per impression. You need to have a clear budget when using adverts and ensure that you do not go over this.
When you create your adverts you need to complete testing to see which images and copy work the best. It is recommended that you continue to test your adverts to ensure that you are always using the best converting one. The best platform to use will depend on the website and product you want to promote.
It seemed like yesterday when consumers opened the phone book in order to find local companies that offer the goods and services that they need. In recent years, our advancements in technology have rendered phone books almost entirely obsolete and Internet search engines have taken their place. The online shopping habits of consumers are constantly changing and evolving, but one thing we can be certain of is that search engines play a prominent role in our modern shopping habits.
A study revealed that over 60% of consumers using Google will click on one of the top three search results and ignore the rest. The basic idea is that your company needs to rank on top, or your customers will go somewhere else. Fortunately, there’s a way to ensure your top spot and it includes the use of search engine optimization or SEO. If you haven’t already invested in SEO, here are five of the top reasons that your business needs to:
Some business owners see SEO as a marketing trend as opposed to a necessity, but the reality is that companies that actually succeed invest a great deal of time and energy into SEO tactics. Using search engine optimization strategies will not only help you increase your search rankings, but it will drive a constant flow of traffic to your website. Of course, we can’t expect SEO to always remain the same, and many practices have changed and evolved over time, but the basic foundation is the same as it was over a decade ago.
More than 70% of all consumers research online companies before they give them their business. Based on these statistics, having a simple functional website is no longer enough! You may have the best website on the Internet, but if potential consumers can’t find you buried in search results, you’ll end up losing business. A greater part of SEO is not only enhancing the visibility of your business, but doing so by providing relevant content regularly to consumers. Bear in mind, visitors are more likely to become lifelong customers if your website is properly optimized.
Mobile devices empower people to find the businesses they want and need regardless of where they are. Most Google searches are performed from a mobile device, and that equals up to 100 billion monthly searches. Additionally, statistics have also pointed out that most consumers are looking at localized search results when employing the use of search engines. Business owners who take the time to optimize their websites for local SEO can instantly connect themselves with local residents and beat competing corporations.
Even if your business is fortunate enough to live off of past client traffic or foot traffic, the reality is that it won’t be this way in the future. It is getting harder and harder for businesses to rank in search engines and by taking a long time to enact SEO, your competitors are only going to get ahead. SEO ensures that there are only 10 available top spots in popular search engines, which means that millions of businesses are competing for the coveted 10 spots.
Most web users don’t even look at the paid ads in search results but rather focus on organic search results. When you take the time and money to invest in SEO, you not only get higher rankings, but consumers are twice as likely to trust your company. A combination of great rankings and high-quality content can help you build your brand exponentially and hone positive feelings in consumers towards your business.
Modern society is reliant on mobile devices, and if your company isn’t moving with the times, you’ll eventually go out of business. There are many more reasons that search engine optimization is an integral part of succeeding as an entrepreneur, but hopefully, the top five reasons have given you the leverage you need to move forward with your marketing campaign.
When the Internet was still in its infancy, consumers loved checking their emails and logging online to find the ever important, “You’ve Got Mail” phrase. Of course, over the years what we’ve come to expect from our emails has greatly changed. Meanwhile, our inboxes were once full of spam messages about winning the lottery, many small business owners are wondering if email marketing tactics are still worthwhile? The simple answer to this question is, yes.
In fact, email marketing still remains a vital part of marketing products and services to the modern consumer. If you haven’t already done so, here are five of the top reasons that your business should still rely on email marketing campaigns for success:
You’ll find that email marketing still remains a valuable asset to businesses simply because it’s the easiest way for them to reach mobile consumers without investing a great deal of money into new technology or software. In a recently conducted study, it was revealed that over 50% of cell phone users in America access their emails through their phones. Additionally, you’ll find that phone users aren’t the only ones with access to email as mobile devices are now commonplace.
Email marketing wasn’t solely established to constantly market and spam consumers, but rather to help business owners and their consumers stay constantly connected. It often comes as a shock to many businesses that consumers are willing to sign up for email marketing campaigns to stay in touch with their favorite brands as well as local businesses. Oftentimes, consumers don’t just sign up to receive special deals and promotions, but to hear the latest news regarding their favorite products.
Almost half of all consumers want to get something out of their online shopping experience, and oftentimes, it’s to gain access to savings. By signing up for your email marketing list, consumers expect to save money and gain access to the latest promotions. In short, if you hope to gain the respect of your clients or customers, it’s best to send coupons every once in awhile.
Apart from search engine optimization, email marketing is one of the most inexpensive ways to advertise your business. It allows you to reach thousands of consumers with the click of a button, and you can instantly keep them up-to-date on the latest happenings. Small businesses with an extremely tight budget find that email marketing is a better choice than going with traditional marketing methods that involve paying radio stations, television programs, or using direct mail.
Email marketing is possibly the most versatile form of marketing that you can use, and you can combine it with other marketing campaigns for success. Depending on how many people you have on your email list, your marketing messages can be something simple or you can go out of your way to create something complex. You can take it one step further by personalizing your email messages to include the name of the user, past purchases, or even recommendations for products they may like.
If you’re ready to build a business empire in the year 2017, you can’t do it without email marketing. It may seem like something that was popular over a decade ago, but for some reason it has withstood the test of time and has become a permanent marker in marketing campaigns worldwide. In short, if your business isn’t investing in email marketing, you’re missing out on money.