Search engine optimization (SEO) is the practice of increasing the quantity and quality of traffic to your website through organic search engine results. It consists of a methodology of strategies, techniques, and tactics used to increase the number of visitors to a website by obtaining a high-ranking placement in the search results page.
Google analytics is one of the top SEO tools for companies of all shapes and sizes. It is a freemium web analytics service offered by Google that tracks and reports website traffic. Because lets Google Analytics lets you measure advertising ROI as well as track Flash, video, and social networking sites and applications, it is now the most widely used web analytics service on the Internet. It helps the users identify poorly performing pages with techniques such as funnel visualization. It also shows where visitors came from and how long they stayed, including their geographical position.
Google analytics shows high-level dashboard-type data for the casual user and more in-depth data further into the report set. It also provides more advanced features, including custom visitor segmentation. Google Analytics 360 Suite is designed to help users get the most out of your market research. It delivers a seamless user experience and cross-product data integration which helps enterprises to gain useful insights and get better results every day. The Google Analytics 360 Suite combines enterprise analytics, tagging, site optimization, data visualization, market research, attribution, and audience management into a powerful measurement solution for your business.
Google Search Console is a free service offered by Google that helps business owners visualize how the site may appear in search. It teaches users how to influence different appearance elements. If your aim is to maintain your site’s presence in Google Search results, then Google Search Console is really a must-have tool. It does not only provide you with crawling errors, HTML and improvement suggestions but also help you understand how Google views your site and how to optimize site’s performance in search results. Indeed, Google search console is one of the top SEO tools.
In order to monitor your site’s performance in Google Search results, you should make sure that Google can access your content. Keep in mind that it is important to create and monitor content that delivers visually engaging search results. Submitting new content for crawling and removing content you don’t want to be shown in search results are also good practices. It is also paramount that you maintain your site with minimal disruption to search performance and monitor and resolve malware or spam issues so your site stays clean. Lastly, business owners who delegate, SEO specialists or marketers, site administrators, web developers and app developers should use Search Console.
In addition to the list of the top SEO tools is Moz. MOZ is a leading keyword research tool that provides keyword suggestions, SEO competition, opportunity, SERP features, saved lists, and accurate search volume data. It has a series of tools in its SEO Toolbox, including Moz Keyword Explorer, Moz Analytics, Open Site Explorer, Followerwonk, Moz Local, Rank Tracker and Fresh Web Explorer and more. Moz offers an SEO browser tool called MozBar. It also has a tool for researching popular search trends called mozRank which is an alternative to Google PageRank.
MOZ works well for making your inbound marketing to be easy. It also enables you to analyze and monitor SEO, link building, social media marketing, and other similar online marketing areas. Overall, MOZ brings the best SEO tools under one roof and provides you with the knowledge and resources you’ll need to use them and optimize your website. It is indeed one of the best Search Engine Optimization (SEO) Tools that you have a look for.
Google Keyword Planner is a free AdWords tool that helps to build new Search Network campaigns or expand existing campaigns. The tool is a product from Google Adwords that provides data around the search queries that happen in Google and other resources for planning a Google Adwords specific advertising campaign. The Google Keyword Planner will help you to get keywords and ad group ideas, historical statistics, keywords trend, competitions, bidding etc. The user can search for keyword and ad group ideas, see how a list of keywords might perform, and even create a new keyword list by multiplying several lists of keywords together. Keyword Planner can also help you choose competitive bids and budgets to use with your campaigns. This tool really deserves a spot on the list of the top SEO tools.
When the Internet was still in its infancy, consumers loved checking their emails and logging online to find the ever important, “You’ve Got Mail” phrase. Of course, over the years what we’ve come to expect from our emails has greatly changed. Meanwhile, our inboxes were once full of spam messages about winning the lottery, many small business owners are wondering if email marketing tactics are still worthwhile? The simple answer to this question is, yes.
In fact, email marketing still remains a vital part of marketing products and services to the modern consumer. If you haven’t already done so, here are five of the top reasons that your business should still rely on email marketing campaigns for success:
You’ll find that email marketing still remains a valuable asset to businesses simply because it’s the easiest way for them to reach mobile consumers without investing a great deal of money into new technology or software. In a recently conducted study, it was revealed that over 50% of cell phone users in America access their emails through their phones. Additionally, you’ll find that phone users aren’t the only ones with access to email as mobile devices are now commonplace.
Email marketing wasn’t solely established to constantly market and spam consumers, but rather to help business owners and their consumers stay constantly connected. It often comes as a shock to many businesses that consumers are willing to sign up for email marketing campaigns to stay in touch with their favorite brands as well as local businesses. Oftentimes, consumers don’t just sign up to receive special deals and promotions, but to hear the latest news regarding their favorite products.
Almost half of all consumers want to get something out of their online shopping experience, and oftentimes, it’s to gain access to savings. By signing up for your email marketing list, consumers expect to save money and gain access to the latest promotions. In short, if you hope to gain the respect of your clients or customers, it’s best to send coupons every once in awhile.
Apart from search engine optimization, email marketing is one of the most inexpensive ways to advertise your business. It allows you to reach thousands of consumers with the click of a button, and you can instantly keep them up-to-date on the latest happenings. Small businesses with an extremely tight budget find that email marketing is a better choice than going with traditional marketing methods that involve paying radio stations, television programs, or using direct mail.
Email marketing is possibly the most versatile form of marketing that you can use, and you can combine it with other marketing campaigns for success. Depending on how many people you have on your email list, your marketing messages can be something simple or you can go out of your way to create something complex. You can take it one step further by personalizing your email messages to include the name of the user, past purchases, or even recommendations for products they may like.
If you’re ready to build a business empire in the year 2017, you can’t do it without email marketing. It may seem like something that was popular over a decade ago, but for some reason it has withstood the test of time and has become a permanent marker in marketing campaigns worldwide. In short, if your business isn’t investing in email marketing, you’re missing out on money.