Email marketing is the use of email to promote products and/or services. It is aimed to develop relationships with existing clients and potential customers. In other words, it refers to sending email messages with the purpose of enhancing a merchant’s relationship with current or previous customers, encouraging customer loyalty and repeat business, acquiring new customers or convincing current customers to purchase something immediately, and sharing third-party ads. Its purpose is to build loyalty, trust, or brand awareness. It usually involves using email to send advertisements, requests business, or solicit sales or donations. Email marketing has been proven effective for modern-day businesses.
Email marketing tools have been developed because email marketing is not an easy task. These email marketing tools help business owners to promote their products and services through marketing automation, providing customizable email templates, helping create highly engaging emails, list building features, and other features for less burdensome email marketing. Here are the top email marketing tools:
MailChimp offers a very easy to use interface with great tools and awesome support. No wonder it is on the list of the top email marketing tools. MailChimp has huge integration list. It integrates with WordPress, Twitter, Facebook, ZenDesk, Magento, Salesforce, Mandrill, BigCommerce, Drupal, and Google Analytics, among others. It also comes with easy email creator, merge tags, autoresponders, segmenting contacts into groups, and simple tracking and analytics. Another feature that makes this email marketing tool a favorite by many is the fact that MailChimp offers a forever free plan which allows you to send 12,000 emails up to 2,000 subscribers. MailChimp is definitely one of the best email marketing tools because of its flexibility in campaign creation, its easy newsletter creator, responsive list-management system and high delivery success rate.
VerticalResponse offers an email software program with excellent tools for creating a professional newsletter making it perfect for businesses with image-heavy newsletters. It also integrates with several emails and CRM programs and offers an API for further compatibility. VerticalResponse offers generous free plan, simple interface, knowledgeable and helpful customer support, and can send an unlimited number of emails per month. VerticalResponse’s free plan enables you to send up to 4,000 emails per month and store up to 1,000 contacts.
Benchmark Email allows business owners to save time and drive revenue by sending automated email series that are triggered by website and email engagement. It has a modern and useful interface for creating attractive and professional email marketing campaigns. It offers several newsletters and email templates, which are attractive and easy to adapt. Its newsletter-creation interface and subscriber-management sections are easy to navigate. Benchmark Email’s Free for Life plan allows you to send up to 10,000 emails per month
AWeber is one of the top email marketing tools today. It offers a wide range of tools for small and medium-sized businesses to manage their email marketing. AWeber gives you the flexibility to manage contacts and customize your own email templates. Its templates simplify the process for creating visually attractive email marketing campaigns and the reporting dashboard tracks the most important basic statistics. In sum, AWeber offers a mix of basic features with advanced features in an easy-to-navigate user interface.
Constant Contact is one of the largest and fastest growing email marketing tools in the world. It is also the easiest to use and beginner friendly email marketing service. It offers more than 400 free templates to create newsletters and email list mailings. Aside from its core competency in email marketing, the Constant Contact has also expanded to include other marketing related services. It also offers support with live chat, email, community support, and a vast library of resources.