It seemed like yesterday when consumers opened the phone book in order to find local companies that offer the goods and services that they need. In recent years, our advancements in technology have rendered phone books almost entirely obsolete and Internet search engines have taken their place. The online shopping habits of consumers are constantly changing and evolving, but one thing we can be certain of is that search engines play a prominent role in our modern shopping habits.

A study revealed that over 60% of consumers using Google will click on one of the top three search results and ignore the rest. The basic idea is that your company needs to rank on top, or your customers will go somewhere else. Fortunately, there’s a way to ensure your top spot and it includes the use of search engine optimization or SEO. If you haven’t already invested in SEO, here are five of the top reasons that your business needs to:

1. It works.

Some business owners see SEO as a marketing trend as opposed to a necessity, but the reality is that companies that actually succeed invest a great deal of time and energy into SEO tactics. Using search engine optimization strategies will not only help you increase your search rankings, but it will drive a constant flow of traffic to your website. Of course, we can’t expect SEO to always remain the same, and many practices have changed and evolved over time, but the basic foundation is the same as it was over a decade ago.

2. Most consumers do plenty of research before making a purchase.

More than 70% of all consumers research online companies before they give them their business. Based on these statistics, having a simple functional website is no longer enough! You may have the best website on the Internet, but if potential consumers can’t find you buried in search results, you’ll end up losing business. A greater part of SEO is not only enhancing the visibility of your business, but doing so by providing relevant content regularly to consumers. Bear in mind, visitors are more likely to become lifelong customers if your website is properly optimized.

3. Small businesses can especially benefit from SEO.

Mobile devices empower people to find the businesses they want and need regardless of where they are. Most Google searches are performed from a mobile device, and that equals up to 100 billion monthly searches. Additionally, statistics have also pointed out that most consumers are looking at localized search results when employing the use of search engines. Business owners who take the time to optimize their websites for local SEO can instantly connect themselves with local residents and beat competing corporations.

4. Everyone is using SEO.

Even if your business is fortunate enough to live off of past client traffic or foot traffic, the reality is that it won’t be this way in the future. It is getting harder and harder for businesses to rank in search engines and by taking a long time to enact SEO, your competitors are only going to get ahead. SEO ensures that there are only 10 available top spots in popular search engines, which means that millions of businesses are competing for the coveted 10 spots.

5. Build credibility with SEO.

Most web users don’t even look at the paid ads in search results but rather focus on organic search results. When you take the time and money to invest in SEO, you not only get higher rankings, but consumers are twice as likely to trust your company. A combination of great rankings and high-quality content can help you build your brand exponentially and hone positive feelings in consumers towards your business.

Modern society is reliant on mobile devices, and if your company isn’t moving with the times, you’ll eventually go out of business. There are many more reasons that search engine optimization is an integral part of succeeding as an entrepreneur, but hopefully, the top five reasons have given you the leverage you need to move forward with your marketing campaign.

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