When the Internet was still in its infancy, consumers loved checking their emails and logging online to find the ever important, “You’ve Got Mail” phrase. Of course, over the years what we’ve come to expect from our emails has greatly changed. Meanwhile, our inboxes were once full of spam messages about winning the lottery, many small business owners are wondering if email marketing tactics are still worthwhile? The simple answer to this question is, yes.

In fact, email marketing still remains a vital part of marketing products and services to the modern consumer. If you haven’t already done so, here are five of the top reasons that your business should still rely on email marketing campaigns for success:

1. The easiest way to reach mobile consumers is through email.

You’ll find that email marketing still remains a valuable asset to businesses simply because it’s the easiest way for them to reach mobile consumers without investing a great deal of money into new technology or software. In a recently conducted study, it was revealed that over 50% of cell phone users in America access their emails through their phones. Additionally, you’ll find that phone users aren’t the only ones with access to email as mobile devices are now commonplace.

2. You can keep customers informed through email.

Email marketing wasn’t solely established to constantly market and spam consumers, but rather to help business owners and their consumers stay constantly connected. It often comes as a shock to many businesses that consumers are willing to sign up for email marketing campaigns to stay in touch with their favorite brands as well as local businesses. Oftentimes, consumers don’t just sign up to receive special deals and promotions, but to hear the latest news regarding their favorite products.

3. Drive online sales by emailing coupons.

Almost half of all consumers want to get something out of their online shopping experience, and oftentimes, it’s to gain access to savings. By signing up for your email marketing list, consumers expect to save money and gain access to the latest promotions. In short, if you hope to gain the respect of your clients or customers, it’s best to send coupons every once in awhile.

4. You can save money through email marketing.

Apart from search engine optimization, email marketing is one of the most inexpensive ways to advertise your business. It allows you to reach thousands of consumers with the click of a button, and you can instantly keep them up-to-date on the latest happenings. Small businesses with an extremely tight budget find that email marketing is a better choice than going with traditional marketing methods that involve paying radio stations, television programs, or using direct mail.

5. You can easily customize your email marketing campaigns.

Email marketing is possibly the most versatile form of marketing that you can use, and you can combine it with other marketing campaigns for success. Depending on how many people you have on your email list, your marketing messages can be something simple or you can go out of your way to create something complex. You can take it one step further by personalizing your email messages to include the name of the user, past purchases, or even recommendations for products they may like.

If you’re ready to build a business empire in the year 2017, you can’t do it without email marketing. It may seem like something that was popular over a decade ago, but for some reason it has withstood the test of time and has become a permanent marker in marketing campaigns worldwide. In short, if your business isn’t investing in email marketing, you’re missing out on money.

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