Businesses don’t exist in a bubble. If you can’t successfully gain loyal clients, your business will slowly run dry. You can have a brilliant sales pitch, but if you can’t successfully engage with your potential clients, no one will care about your great service or product.
Nowadays the virtual online world, is just as important as the real world. You might be a great sales person when dealing with a potential client face to face. But if you can’t transpose that energy into an online persona, you’ll miss out on a huge market segment. Two brands can offer exactly the same product or service, yet one is highly successful and the other remains average. The difference between successful and status quo, can be seen in how you engage with your audience online.
People make decisions based on their emotions, not logic. You may think you’ve rationalised buying that new pair of shoes. But in actual fact, your emotions made the decision for you, long before you started reasoning with yourself about the price and the quality.
If you can sucessfully pull at people’s heartstrings, half your sale is already completed. To effectively engage with your audience online, make sure you are closely acquainted with your target audience. Also, people like doing business with people. It’s a challenge to bring across the human element in a virtual world, but it is not impossible.
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If you can introduce yourself to your potential customers in a personal way, they will already feel more eager to do business with you. Instead of keeping information on your website and social media pages purely professional, add a tasteful personal touch to it. For instance, tell people why you are passionate about the service of product you are marketing. What made you decide to start the business? Add little bios of your team members on your website.
Another simple trick to use, is to respond to people on social media with a face linked to the brand. Instead of using your company name and logo, use the profile of a team member to respond to a comment or question. This way you engage with your audience online from a human angle than a corporate angle.
How do you build a community? The same way that you get to know someone new in real life. Just think about the usual social protocol when you meet someone new at a party. You will want to get to know them, by asking a few personal questions. Try to follow the same steps for your business.
You could also create a brand ambassador. For instance, Apple had Steve Jobs. This way your potential customers will feel like they are doing business with a person, not simply a faceless corporation. Consider creating an online forum where people can directly engage with you. Or take advantage of social media platforms such as Facebook, LinkedIn and Google+.
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People like feeling important and useful. If you can create a way to collaborate more closely with your customers, embrace it. You could consider adding a page to your website, or posts on your social media, which showcases customers with complementing skills or products to your own.
Include customers when celebrating milestones. Each year for your birthday, you can create special exclusive offers for loyal customers. On bigger birthdays, such as 5 or 10 years, consider creating a big event where your team can interact with customers.
Also, invite feedback from your customers. Create focus groups to test out a new app or website feature, or simply to find out if you are hitting the mark with your service or product. As a thank you for the feedback, you can offer a small gift or discount. This way you make your customers feel both important and appreciated.
To engage with your audience online, think outside the virtual world box. There’s nothing like the VIP treatment to make people feel special. Even something small like a 10% off coupon for new newsletter subscribers can do the trick. Or consider releasing exclusive content or deals on your website for a limited time only. Keep people in the loop with a timely email, or social media post. This way you kill two birds with one stone. Firstly, you engage with your audience online, and secondly you create more loyalty when they regularly visit your website or social media pages.
This doesn’t have to be a real-world event. Create a webinar or use a service like meetup.com. It’s a great way for your customers to engage with your company, plus you are also offering them an opportunity to network with other customers.
If your company offers local services or products, hosting a real event can be a great way for you to transition from the virtual world into the real world, offering your customers a chance to engage with you face to face. Both types of events create a great sense of community, as well as making people feel important because they were specifically invited. Also look out for trade show or exhibition opportunities in your industry.
Building on the idea of offering exclusive content, create a competition to make people work a little bit for the free stuff. You can also gather a great deal of personal information from your customers this way. But don’t ask too many questions, or people will feel like you are just turning the competition into a marketing scheme.
With the wonder of technology, there are many ways to create interactive competitions. Ask people to upload photos to Facebook or Instagram, write a little service/product review, or like and share a post. Use the power of social media to your advantage. A voting contest is also a great way to engage with your audience online.
Search engine optimization (SEO) is the practice of increasing the quantity and quality of traffic to your website through organic search engine results. It consists of a methodology of strategies, techniques, and tactics used to increase the number of visitors to a website by obtaining a high-ranking placement in the search results page.
Google analytics is one of the top SEO tools for companies of all shapes and sizes. It is a freemium web analytics service offered by Google that tracks and reports website traffic. Because lets Google Analytics lets you measure advertising ROI as well as track Flash, video, and social networking sites and applications, it is now the most widely used web analytics service on the Internet. It helps the users identify poorly performing pages with techniques such as funnel visualization. It also shows where visitors came from and how long they stayed, including their geographical position.
Google analytics shows high-level dashboard-type data for the casual user and more in-depth data further into the report set. It also provides more advanced features, including custom visitor segmentation. Google Analytics 360 Suite is designed to help users get the most out of your market research. It delivers a seamless user experience and cross-product data integration which helps enterprises to gain useful insights and get better results every day. The Google Analytics 360 Suite combines enterprise analytics, tagging, site optimization, data visualization, market research, attribution, and audience management into a powerful measurement solution for your business.
Google Search Console is a free service offered by Google that helps business owners visualize how the site may appear in search. It teaches users how to influence different appearance elements. If your aim is to maintain your site’s presence in Google Search results, then Google Search Console is really a must-have tool. It does not only provide you with crawling errors, HTML and improvement suggestions but also help you understand how Google views your site and how to optimize site’s performance in search results. Indeed, Google search console is one of the top SEO tools.
In order to monitor your site’s performance in Google Search results, you should make sure that Google can access your content. Keep in mind that it is important to create and monitor content that delivers visually engaging search results. Submitting new content for crawling and removing content you don’t want to be shown in search results are also good practices. It is also paramount that you maintain your site with minimal disruption to search performance and monitor and resolve malware or spam issues so your site stays clean. Lastly, business owners who delegate, SEO specialists or marketers, site administrators, web developers and app developers should use Search Console.
In addition to the list of the top SEO tools is Moz. MOZ is a leading keyword research tool that provides keyword suggestions, SEO competition, opportunity, SERP features, saved lists, and accurate search volume data. It has a series of tools in its SEO Toolbox, including Moz Keyword Explorer, Moz Analytics, Open Site Explorer, Followerwonk, Moz Local, Rank Tracker and Fresh Web Explorer and more. Moz offers an SEO browser tool called MozBar. It also has a tool for researching popular search trends called mozRank which is an alternative to Google PageRank.
MOZ works well for making your inbound marketing to be easy. It also enables you to analyze and monitor SEO, link building, social media marketing, and other similar online marketing areas. Overall, MOZ brings the best SEO tools under one roof and provides you with the knowledge and resources you’ll need to use them and optimize your website. It is indeed one of the best Search Engine Optimization (SEO) Tools that you have a look for.
Google Keyword Planner is a free AdWords tool that helps to build new Search Network campaigns or expand existing campaigns. The tool is a product from Google Adwords that provides data around the search queries that happen in Google and other resources for planning a Google Adwords specific advertising campaign. The Google Keyword Planner will help you to get keywords and ad group ideas, historical statistics, keywords trend, competitions, bidding etc. The user can search for keyword and ad group ideas, see how a list of keywords might perform, and even create a new keyword list by multiplying several lists of keywords together. Keyword Planner can also help you choose competitive bids and budgets to use with your campaigns. This tool really deserves a spot on the list of the top SEO tools.
It seemed like yesterday when consumers opened the phone book in order to find local companies that offer the goods and services that they need. In recent years, our advancements in technology have rendered phone books almost entirely obsolete and This SEO company in Cape Town says that Internet search engines have taken their place. The online shopping habits of consumers are constantly changing and evolving, but one thing we can be certain of is that search engines play a prominent role in our modern shopping habits.
A study revealed that over 60% of consumers using Google will click on one of the top three search results and ignore the rest. The basic idea is that your company needs to rank on top, or your customers will go somewhere else. Fortunately, there’s a way to ensure your top spot and it includes the use of search engine optimization or SEO. If you haven’t already invested in SEO, here are five of the top reasons that your business needs to:
Some business owners see SEO as a marketing trend as opposed to a necessity, but the reality is that companies that actually succeed invest a great deal of time and energy into SEO tactics. Using search engine optimization strategies will not only help you increase your search rankings, but it will drive a constant flow of traffic to your website. Of course, we can’t expect SEO to always remain the same, and many practices have changed and evolved over time, but the basic foundation is the same as it was over a decade ago.
More than 70% of all consumers research online companies before they give them their business. Based on these statistics, having a simple functional website is no longer enough! You may have the best website on the Internet, but if potential consumers can’t find you buried in search results, you’ll end up losing business. A greater part of SEO is not only enhancing the visibility of your business, but doing so by providing relevant content regularly to consumers. Bear in mind, visitors are more likely to become lifelong customers if your website is properly optimized.
Mobile devices empower people to find the businesses they want and need regardless of where they are. Most Google searches are performed from a mobile device, and that equals up to 100 billion monthly searches. Additionally, statistics have also pointed out that most consumers are looking at localized search results when employing the use of search engines. Business owners who take the time to optimize their websites for local SEO can instantly connect themselves with local residents and beat competing corporations.
Even if your business is fortunate enough to live off of past client traffic or foot traffic, the reality is that it won’t be this way in the future. It is getting harder and harder for businesses to rank in search engines and by taking a long time to enact SEO, your competitors are only going to get ahead. SEO ensures that there are only 10 available top spots in popular search engines, which means that millions of businesses are competing for the coveted 10 spots.
Most web users don’t even look at the paid ads in search results but rather focus on organic search results. When you take the time and money to invest in SEO, you not only get higher rankings, but consumers are twice as likely to trust your company. A combination of great rankings and high-quality content can help you build your brand exponentially and hone positive feelings in consumers towards your business.
Modern society is reliant on mobile devices, and if your company isn’t moving with the times, you’ll eventually go out of business. There are many more reasons that search engine optimization is an integral part of succeeding as an entrepreneur, but hopefully, the top five reasons have given you the leverage you need to move forward with your marketing campaign.