Think about the last time that you conducted a search using Google. When the list of search results came back, you may have noticed several listings at the top of the page that had the word “ad” printed under them. These text-based ads, which are designed to blend in with the natural search results, are paid search advertisements that were purchased through Google Adwords.
Adwords is Google’s advertising platform. There are several different types of advertisements available. Along with paid search advertisements, the system also provides advertisers with an opportunity to purchase display ads, video ads, or in-app ads.
The price of the advertisement is determined by how competitive the keyword is. Multiple advertisers bid on the same keyword. As the popularity of the keyword increases, so does the price for the top advertising positions.
The key to success with AdWords is to choose the right keywords for your advertisement. If you choose a keyword that is too general, you can wind up wasting a lot of money. Because Google gets so much traffic, it is easy to blow through your entire advertising budget in a matter of minutes if you choose a high-traffic word or phrase to bid on.
Although it may seem like a lot of traffic would be a good thing for your site, it actually depends on the quality of the traffic. If the keyword that you bid on is too general, it will be hard for you to convert the people who click on your advertisement into buyers.
For instance, if your company sells cameras, you should avoid bidding on the general search term “camera”. It is too hard to know what people are looking for when they type in something that general. Are they hoping to buy a camera? Do they want to learn more about the history of cameras? Do they need help fixing a problem with their camera? You could wind up wasting a lot of money advertising to people who aren’t actually in the market to buy a camera.
A much better option is to bid on keyword phrases that clearly show the person’s intent. For instance, bidding on a phrase such as “buy Sony mirrorless camera” is a much better option. With that search phrase, you have an extremely clear idea of what the person is looking for. That means that you can use your advertisement to direct them to a page that contains the exact products that they are searching for, helping to increase your chances of making a sale.
You can also purchase display ads through the program. These ads show up on websites as banner ads or text-based ads. Through the program, you can also place advertisements at the beginning of videos on YouTube and can purchase ads that will show up in apps that people install on their mobile devices.
All in all, Google AdWords offers a comprehensive advertising experience for businesses. There are many different ways that you can use the service to promote your company and gain new customers.